Altira Health is building Lena, a voice-first clinical assistant. Working from their existing arrowhead mark, I shaped the rest of the identity: an orange and light-coffee palette, Geist paired with DM Mono, and — at the center of it — a generative orange orb that gives Lena a visible presence, a face for an assistant that doesn't have one. The system extends into photography direction, app surfaces, and environmental guidelines for booths and events.